A Successful Multinational Distribution Plan Requires Portuguese Translators

In the next article I will introduce successful U.S. companies that have collaborated with specific foreign partners and in order to be on equal terms with them they have needed specific language translators to assist them in the communication process. The first company is G&B, Inc. and it is the one of the largest U.S. distributors of industrial, medical, and specialty gases and related hardware. Also the company is a distributor of products like refrigerants and ammonia products, safety products and process chemicals, and it produces liquid carbon dioxide, dry ice and nitrous oxide. Growing almost overnight following a series of acquisitions after its foundation in 1992, the company has now one of the nation’s best organized networks, which includes approximately 1,000 locations such as distribution centers, gas laboratories, production facilities and local branches employing more than 10,000 people. The founder of the company, Michael Bronson, who is also its CEO, decided to spread the company activity by expanding it to foreign markets in 2007. The Japanese company Nikiroshi Gas was the first company that he signed a contract with as all the necessary documentation was translated by Hiroko Jameson, the company's Japanese Translator. Today G&B, Inc. continues to develop its distribution network by adding new products and services and new distribution channels to its traditional offering of gases and welding supplies and equipment.

AvantAir is the name of the second company to be discussed in this article. It has resulted from a lot of hard work and comprises several independent companies. The airline is familiar with the culture of the Middle East as flies regularly to destinations from that region, so besides the low-cost internal flights it also offers luxurious international business class flights. On board of the aircraft flying for AvantAir there is always an Arabic Translator, whose job is to explain to the passengers some key concepts of the Arabic culture and traditions since it offers business class flights to destinations like Kuwait, Saudi Arabia, United Arab Emirates and Qatar. All of the company’s airplanes are equipped with Wi-Fi service and the company was one of the first one to introduce ticketless travel, which is part of its strategy for constant development and diversification, as the company has always striven to remain competitive by outclassing its competitors and keeping ahead of them. The company has also been a leader in the safety of its passengers as accidents have rarely happened to AvantAir's aircraft.

Saberal is the name of the third company that this article is going to discuss. It is a company that sells electrical, stainless and flat-rolled carbon steels that meet the expectations of the world’s most demanding customers in the manufacturing, construction, appliance and automotive sectors. Saberal's main field of activity is the production of automotive carbon, stainless and coated steels which are used in the production of spare vehicle parts. Besides, the company’s stainless steels fit in applications like home appliances, food processing equipment, chemical equipment and industrial equipment. Electric motors, energy efficient steels for power generators, lighting systems and power and distribution transformers are some of the other products the company is famous for manufacturing. In order to develop innovative applications and products, Saberal works in close collaboration with customers and in order to satisfy the customer demands it cooperates with foreign companies in analyzing the current market situations. The Portuguese Novo A